BEAUTY WITH A PURPOSE

Miss World Singapore is more than just a mainstream beauty pageant; it is a beauty festival with a purpose. We seek to promote the empowerment of young women and inculcate good social value in the world today. As part of our social mission, “beauty with a purpose” , Miss World Singapore focuses on a charitable mission while also promoting culture to the rest of the world.

Miss World is the oldest running international beauty pageant since 1951, and has been broadcasted in 180 countries and franchised in more than 100 countries. The winner of Miss World Singapore will be given the eye-opening opportunity to be a contestant in Miss World 2018. As someone who embodies attributes of compassion, empathy, elegance, and grace, Miss World will be one who can champion meaningful charitable causes on a global scale. During her reign, Miss World will spend the year traveling around the world in support of worthy causes.

Till date, Miss World Organization has raised more than £250 million for children’s charities that has helped disabled and underprivileged children. Judged based on beauty, talent, intelligence and compassion, winners of fast track events will automatically enter the semi-finals of Miss World. Over a billion viewers all around the world watch the final show live annually.

In 2018, our Beauty With A Purpose project successfully raised a record-breaking amount of SGD4 million for registered charity Sian Chay Medical Institution to provide free healthcare for the elderly and low income families in Singapore.