Taking inspiration from Miss World Organization Founder Miss Julia Morley’s – Beauty with A Purpose – charity mission to help the underprivileged in various parts of the world, National Director Sean Wong focuses on this core mission of providing opportunities for all beauty queens to serve the community and impact the lives of others.

On 2 September 2018, Miss World Singapore held its inaugural Beauty With A Purpose Charity Gala 2018 at the prestigious Resorts World Sentosa, and raised a record-breaking total amount of SGD4 million for its official charity beneficiary – Sian Chay Medical Institution – a charity organization founded in 1901, with an Institution of a Public Character (IPC) status (HEF 0039G) registered with the Singapore Ministry of Health (MOH). 

The Guest Of Honour for this event was Mr Melvin Yong, Member of Parliament for Tanjong Pagar GRC. Special overseas guests included Miss World Organization Founder Mrs Julia Morley, Executive Director of Miss World Organization Mr Steve Douglas, Miss World Philippines Franchise Owner Mr Arnold Vegafria and Miss World 2016 Miss Stephanie Del Valle.

Sian Chay Medical Institution provides free Traditional Consultation Medicine (TCM) consultation and subsidized medicine and treatments for the community regardless of race or religion.